According to an article in Fast Company, “a recent Gallup survey found that 48% of the working population in the United States is actively job searching”. Yes, only a gnat’s whisker off half your workforce looking for a new gig. Actively.
And that’s just the people who are prepared to tell. The same survey claims the price of losing and replacing an employee can end up costing up to twice their annual salary.
The best conversations have empathy at their heart. Sure, we can all impress (or distress) with our magnificent verbal dexterity, our subject matter expertise and ability to convincingly win an argument. So far, so good.
However, we can often lose our audience while winning the debate.
Read MoreHow to make a successful branded podcast in 20 quick steps
By now you’re either exploring a podcast for your commercial or not for profit brand. Great start. And by the sheer scale of podcast production in our media landscape, we know it’s not only doable, but worthwhile.
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